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What is branding and its goals and benefits for building a business


Apa itu branding serta tujuan dan manfaatnya untuk membangun bisnis

 

What is branding and its goals and benefits for building a business - What does branding really mean? Before discussing this topic, we must know about the origin of the word branding. The word branding originates with the word brand in an Indonesian language which means brand.

In its use, the word trend has different stomata. As already stated that the word premium means brand but send it from the meaning of branding itself, it is about communication activities carried out by the company and its purpose to be able to build and get candidates.

 consumers, as already mentioned, the word premium means brand, but send it from the meaning of branding itself, it is about the communication activities carried out by the company and its purpose to be able to build and to raise the brand name or brand.

Important process can also be interpreted in another way, namely about the communication effort that has been planned by a company and the purpose of being able to introduce its brand.

Definition of branding

What is sports branding and is based on the perspective of several experts in two fields of economics who are able to explain the meaning of branding according to their own understanding:

Kotler

According to yes, the meaning of branding is a naming and sign of terms or design symbols as well as a combination of all of them, the purpose of which is to be able to identify a product or service for a group of sellers to be able to distinguish goods from theirs and goods from competitors.

Branding elements

we already understand what branding is then next and we must know about the elements of any brainding. The most important element in an important activity is the name of the rending or the brand. However, the brand needs to be supported by symbols and symbols of identity as a means of supporting communication in marketing as well as making it easier for consumers to recognize and remember them.

I will mention the following elements of branding:

The name of a brand, the visual appearance looks like a uniform design packaging design, logos, words or slogans in it.

The purpose of trending and its function in the development of a business:

1. as a differentiator: a product that has a strong role will be easily distinguished from other brands that are its competitors.

2. Promotion and attractiveness: a product that has a strong role will become and have an image of attracting consumers and later can be easier to promote.

3. Build image and belief: another function of a tap is to be able to form an image so that later the product will be easily remembered by others.

What is the influence of branding for small business development

Some of the benefits you will get from having a brand for small business development:

1. Can be recognized easily

If you have a friend it will be very profitable for your business if the band is easily recognized by the buyers. Besides that they are also in the majority and choose a product that has a brand rather than not because buyers also think that they are not given red dubious quality and fear ugly.

2. Distinguish between one product and another

This is like the important thing is that there are many sellers of meatball shoes and others. But please, the function of branding is to give special characteristics of distinctive plants so that it becomes a marker that it is your product. What if the product will always be remembered by customers and of course they will finish buy and sell. And not infrequently also bring many returning customers to be able to buy a product that has the word trending because it's easy to remember.

Closing

The following is my article this time, hopefully adding the glass can add to your friends' insights, more or less I'm sorry, thank you for reading this, it can be useful, so it can be given to other friends.

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